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Innovation Excellence Consulting & Training
Customer Experience

Introduction to Customer Experience — Free Session

A free session on the difference between customer service and customer experience, and how each is measured.

Foundation1 day3 training hours10-40 participants

All training programmes are accredited by the Sharjah Private Education Authority.

Programme objectives

  • Tell customer service and customer experience apart
  • Get to know the customer journey and its touchpoints
  • Understand the core metrics: satisfaction, happiness, effort
  • Spot the quickest improvement opportunity in your workplace

Detailed agenda

1
Day 1

The awareness session

  • Customer service versus customer experience
  • The journey and its common pain points
  • The metrics and when each applies
  • A short exercise: one pain point from your own work

Competencies developed

  • CX awareness
  • User-perspective thinking
  • Measurement basics

What participants take away

  • An illustrated journey summary
  • A short metrics primer
  • A certificate of attendance

Prerequisites

None.

How it is assessed

No assessment — an awareness session with a certificate of attendance.

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