Research & Measurement
Survey Design & Analysis
A valid instrument, a representative sample and analysis that survives scrutiny — instead of a survey that goes out and is never read.
Practitioner3 days18 training hours6-18 participants
All training programmes are accredited by the Sharjah Private Education Authority.
Programme objectives
- Write valid questions free of bias and leading
- Choose a sampling method, compute size and margin of error
- Analyse quantitative data and interpret differences between segments
- Code open-text answers and extract patterns
- Present findings in decision language, not in numbers
Detailed agenda
1
Day 1
Design
- From the decision, to the research question, to the survey item
- Question and scale types and when each fits
- The errors that spoil results: leading, double-barrelled, unbalanced scales
- Validity, reliability and pilot testing
2
Day 2
Sampling and collection
- Probability and non-probability sampling
- Computing sample size, margin of error and confidence level
- Collection channels, response rates and how to lift them
- Non-response bias and how to reduce it
3
Day 3
Analysis and presentation
- Descriptive analysis and slicing by segment
- When a difference is real and when it is noise
- Coding open-ended answers
- Building the report: the finding, what it means, the recommendation
Competencies developed
- Instrument design
- Descriptive statistics
- Text analysis
- Presenting findings
What participants take away
- A ready question bank indexed by purpose
- A sample size calculator
- An analysis grid and a findings report template
- An accredited certificate of attendance
Prerequisites
Basic spreadsheet skills. No statistical background required.
How it is assessed
An individual deliverable: a complete survey with a sampling plan and an analysis grid, reviewed with the group.